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3 Ways to Grow Your Small Business Brand on Google
Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO). With regard...
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5 Fundamentals Of Marketing For Any Business
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of...
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How To Be A Better Manager – 4 Tips
This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager...
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How To Deal With Stress At Work
Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The...
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Benefits of Ad Retargeting (Remarketing)
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business? Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google...
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What to Do When Your Startup Faces Scaling Challenges
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Scaling a startup is an exciting milestone; it signifies that your business is...
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6 Reasons Why Time Is The Business Owner’s Most Scarce Resource
Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you...
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What to Do When Your Team Lacks Innovation: Strategies to Keep Your Startup...
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Innovation is often touted as the lifeblood of successful startups. In today’s...
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What to Do When Facing Market Saturation
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Entering a new market is always a gamble, but what happens when that market becomes...
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7 Steps to Boost Content Marketing Success
Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality...
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5 Tips for Digital Marketing Success
As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at...
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Using Hashtags in Social Media Marketing
In case you haven’t noticed already, the hashtag (#) has taken over social media. With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it...
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What to Do When There’s a Data Breach
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Data breaches are a daunting reality for businesses of all sizes, but for startups,...
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3 Tips For Using Promoted Posts To Get Customers Excited
As a business owner, startup entrepreneur, or marketing manager, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you...
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11 Steps To Communicate Better As An Entrepreneur
For most entrepreneurs and business managers, knowing how to communicate clearly and effectively is critical in leading growing companies and selling your new business ideas. But the words you speak...
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22 Things Advertising People Learn to live with
1. Everyone hates status meetings. 2. When it’s eerily quiet on the line, you know the other callers are talking shit on mute. 3. And as soon as you get off the phone, you do this so you can chat...
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How To Make Social Media Marketing Success
Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect...
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What to Do When Your Startup Faces Rapid Shifts in Consumer Preferences
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Navigating the startup world is like riding a rollercoaster; full of ups, downs, and...
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Funding Your Business 101
Welcome to the 40billion.com startup guide to funding your business. This simple guide is for new entrepreneurs and individuals who believe that they have a great business idea and are considering...
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What to Do When You Face Infrastructure Failures: Navigating the Challenges...
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** In the fast-paced world of startups, where every day is a new challenge and...
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Are You a Micro-Manager? Here Are 3 Ways to Change
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as...
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What to Do When Your Technology is Obsolete
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** In today’s fast-paced tech landscape, technological obsolescence is a critical...
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How To Attract Customers Without Saying A Word
Are you a frustrated entrepreneur or business owner looking to increase your customers or clients? How do you build a trusting relationship with your customers? Here is a proven strategy to build and...
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12 Proven Content Marketing Tricks to Maximize Traffic
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Today’s audiences are tired of the same old stuff, so the time is right to be innovative,...
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Crowdfunding Made Easier With These 4 Tips
With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and...
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How To Do More With Less – Smarter Content Marketing Strategies
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post –...
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How To Overcome 3 Horrifying Mental Challenges In Business
Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success. NEGATIVE THINKING Slumps happen in business...
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3 Tips To Recruit The Best Employees For Your Startup
Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main...
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5 Crowdfunding Steps Proven To Raise Money on GoFundMe
This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding....
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What to Do When Health or Personal Issues Impact Your Startup’s Operations
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Starting and running a startup is often depicted as a thrilling journey of innovation...
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Viral Video Marketing 101
Video is rapidly growing and quickly becoming an important component of marketing strategies. If you have not yet incorporated video marketing then you are simply behind the curve. Not only that, but...
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What to Do When Funding Shortfalls Threaten Your Startup’s Growth
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Every entrepreneur dreams of their startup soaring to new heights, but the path to...
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3 Ways To Prevent A Mistake From Destroying Your Business
It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of...
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Cheap Ways To Get Exposure, Stay Profitable
How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or...
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6 Reasons Why Time Is The Business Owner’s Most Scarce Resource
Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you...
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9 Ways of Making Content More Effective
What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you...
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Boost Seasonal Sales With These 4 Tips
Many people accept that a seasonal slowdown in sales is a fact of business life. Well, nothing could be further from the truth, and as a business owner you need to get out of that mindset. A slowdown...
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6 Ways to Boost Your Inbound Marketing with Evergreen Content
Reuse, reduce, recycle doesn’t just apply to trash, aluminum cans, and plastic water bottles any more. You can recycle and repurpose your inbound or influencer marketing content to increase its value...
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Navigating the Risks of Starting Your Own Business
Are you contemplating the leap from your 9-to-5 job to launching your own startup? Making that transition is no small feat, and the risks involved are significant. As someone who has faced this...
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Word of Mouth Marketing and Social Media
Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales. Why should Marketers care about WOMM? If you could master what has been identified as the...
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How To Challenge And Beat The Big Boys In Local Sales
As a small business or independent retailer, what do you do when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in...
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4 Easy Financial Accounting Tips for Small Business Startups
So, you have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting...
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Targeting B2B Customers Effectively When Your Targets Keep Moving
Business entrepreneurs, tech companies, and startup ventures don’t have a lot of= room for miscalculating buyer behaviors. Here’s what you need to know to b= e able to anticipate, identify and satisfy...
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3 Winning Social Marketing Strategies From Top Brands
Do you follow any business or product brands on social media? Are you glad you do? If that’s the case, they are probably doing at least one of three things to get your attention: . Connecting with one...
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How to Create a Great Invoice – 7 Tips
If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially...
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Mastering the Future: 5 Essential Strategies for Effective Digital Product...
What keeps you up at night? Is it thinking about the past, the present, or the future? For me, it’s the future, fueled by my passion for what I do. Sometimes, this enthusiasm makes it hard to switch...
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What to Do When Poor Financial Management Threatens Your Startup’s Success
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Starting a business is an exhilarating journey filled with opportunities and...
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3 Social Media Tips For Business Owners
Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to...
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How to Get Started with Influencer Marketing Campaigns
Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof. According to research firm Yankelovich, Americans are exposed to...
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Benefits of Ad Retargeting (Remarketing)
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business? Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google...
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