Dipping into your archive and giving a fresh take on quality pieces is a gr= eat way to extend your ROI, but it’s not effective to take the existing new= sletter content and paste it into a blog post – it’s lazy.=20
Repurposing content means taking some of the same raw materials – research,= original interviews, relevant theories, graphics or formatting designs – a= nd reworking them to create new value. The enhancements should be tailored = to the new format, intended platform and anticipated audience. Read more…