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Word of Mouth Marketing and Social Media
Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales. Why should Marketers care about WOMM? If you could master what has been identified as the...
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How To Challenge And Beat The Big Boys In Local Sales
As a small business or independent retailer, what do you do when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in...
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4 Easy Financial Accounting Tips for Small Business Startups
So, you have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting...
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How To Overcome 3 Horrifying Mental Challenges In Business
Whether you’re a startup or established entrepreneur looking to grow, you’l= l probably have to deal with common mental challenges along the way to succ= ess. NEGATIVE THINKING=20 Slumps happen in...
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What to Do When Economic Downturns Threaten Your Startup’s Survival
**Take this article with you! Download the audio version, narrated = by me, and listen on-the-go wherever you are.** Starting a business is a courageous venture filled with dreams, risks, and = the...
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Targeting B2B Customers Effectively When Your Targets Keep Moving
Business entrepreneurs, tech companies, and startup ventures don’t have a lot of= room for miscalculating buyer behaviors. Here’s what you need to know to b= e able to anticipate, identify and satisfy...
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Social Advertising Is Here To Stay. Learn To Live With It.
Let’s face a simple fact, boys and girls: advertising on the social channel= s is here to stay and, increasingly, social butterflies who want to get not= iced will have to spend money on it. This will...
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Boost Seasonal Sales With These 4 Tips
Many people accept that a seasonal slowdown in sales is a fact of business = life. Well, nothing could be further from the truth, and as a business owne= r you need to get out of that mindset. A...
View ArticleHow to Maximize the Marketing Potential of YouTube – 9 Tips
Most social media strategies involve routine updates on Facebook and Twitte= r – and if they’re particularly ambitious, Instagram and LinkedIn. Even if = they do create video content, few marketing...
View ArticleMarketing Made Easier – Follow These 10 Tricks from The Pros
Marketing is the life force of any startup; without it, the company will no= t succeed.=20 Here is a list of the top ten expert marketing tricks to help breathe life = into your business: SOCIAL MEDIA...
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How To Do More With Less – Smarter Content Marketing Strategies
Dipping into your archive and giving a fresh take on quality pieces is a gr= eat way to extend your ROI, but it’s not effective to take the existing new= sletter content and paste it into a blog post...
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3 Winning Social Marketing Strategies From Top Brands
Do you follow any business or product brands on social media? Are you glad you do? If that’s the case, they are probably doing at least one of three things to get your attention: . Connecting with one...
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How to Create a Great Invoice – 7 Tips
If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially...
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Mastering the Future: 5 Essential Strategies for Effective Digital Product...
What keeps you up at night? Is it thinking about the past, the present, or the future? For me, it’s the future, fueled by my passion for what I do. Sometimes, this enthusiasm makes it hard to switch...
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What to Do When Poor Financial Management Threatens Your Startup’s Success
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.** Starting a business is an exhilarating journey filled with opportunities and...
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3 Social Media Tips For Business Owners
Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to...
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How to Get Started with Influencer Marketing Campaigns
Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof. According to research firm Yankelovich, Americans are exposed to...
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Benefits of Ad Retargeting (Remarketing)
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business? Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google...
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